How to use Customer Reviews to your Advantage

What could be better than customers advertising your products or services for you? Surveys indicate that up 70% of the potential buyers trust customer reviews before making a purchase. The opinion of your customer is usually considered to be authentic and reliable. Even though you might have integrated complicated technologies such as business process management suite for your business, sharing something as simple as real-time experience on your company website, blog, or social media accounts can do wonders for your public image. For obvious reasons, all marketing efforts don’t have the effect of a positive customer review. Here are ways you can use positive customer reviews to the advantage of your company.

         

·         Simplify review posting for customers

You are liable to get more and more ratings and reviews, if the reviewing process is easy and simple. Moreover, it should be visible to each customer. A customer only feels burdened by posting a review if the process is complicated. Moreover, you should work with the development team to make it interactive and entertaining. It should feel like you are genuinely interested in their feedback and the negatives will be worked upon.

·         Ensure instant response to reviews

One sure shot way to ensure the customer satisfaction is to respond immediately or as soon as possible. Irrespective of whether the review is positive or negative, take notice and respond at the earliest. On visible platforms, acknowledge their concerns; this helps in building trust among the customers, since the newer customers will know that you care even if there is a problem.

·         Check review sites periodically

As you might already know, there are several websites that allow customers to post their experience about any brand or business. These sites don’t only show reviews, but they give listings as well. So, you can create accounts on such websites and ensure that your page/section looks good. However, there are sites where you cannot reply, or have you own account. All you can do here is to work on the flaw and ensure that it is communicated to the customers through social media.

·         Share reviews on Social Media

Facebook, Instagram, and LinkedIn are popular platforms among the public and you can leave the positive reviews for the public to see. This, in turn, yields additional comments and reviews that improve the visibility of your brand. Therefore, include positive feedback and reviews on these platforms through official accounts.

In case you have your hands full with company operations, you can hire agencies providing CRM solutions in Dubai or any place depending on your convenience.