Monday 25 March 2019

The Future Of Business Is AI

Thanks to dystopian sci-fi movies, the first thing that comes to our mind after hearing the term artificial intelligence is super intelligent robots taking over the world or an undefeatable super power that has completely brainwashed humankind and is leading us on the path of destruction. This is what we have to say: these notions are completely unfounded.  

In the current scenario, with rapid AI development, this technology has been nothing short of a boon to the society. AI has seeped into every field, from education to data analysis to business and much more. If you are a business person and are looking for efficient solutions to business related problems, you might be interested in knowing more about artificial intelligence and the ways it can benefit your business.

1.Capitalizing On Customized Shopping Experience: With the advent of online shopping and the ease it brings to the customers, they are now looking for a shopping experience designed to suit their needs. An AI program will look into their shopping habits and provide each one of them with customized offers, thus giving you an edge over your rivals.

2.Real Time Assistance: The most important benefit AI can provide a firm which has to constantly communicate with a high number of customers is real time assistance. Travel agencies can now use artificial intelligence to give second to second detail about bus, train and flight timings, availability, delays, etc.

3.Data Mining: Handling of big data is not an easy task in any way, let alone treating the enormous amount of data to come to conclusive discoveries. With AI in your arsenal, you can analyze the data generated by your customers and derive insights which were previously undiscovered. This will keep you one step ahead in the marketplace.

4.Predicting Outcomes: This technology looks for current patterns in customer behavior by the means of analysis of data, and using these behavioral patterns predicts future outcomes. Not only for retail, it is very beneficial for the banking industry as well, as it can help the firms decide which shares to invest in.

5.Improves Recruitment Process: AI can make the recruitment process much faster and more efficient. It sifts through the job applications and automatically rejects the ones that do not meet the criteria. The ones which do make the cut are sent to senior management.

Artificial intelligence in Dubai (UAE), USA, China, UK and many other countries has started playing a major role in the economy. With the pace at which market forces change in the current market setting, businesses will have to incorporate artificial intelligence in the organization if they don’t want to be squeezed out of the market.

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